“People analytics” embeds old cultural problems in new mathematical models

Originally posted on mathbabe:

Today I’d like to discuss recent article from the Atlantic entitled “They’re watching you at work” (hat tip Deb Gieringer).

In the article they describe what they call “people analytics,” which refers to the new suite of managerial tools meant to help find and evaluate employees of firms. The first generation of this stuff happened in the 1950’s, and relied on stuff like personality tests. It didn’t seem to work very well and people stopped using it.

But maybe this new generation of big data models can be super useful? Maybe they will give us an awesome way of throwing away people who won’t work out more efficiently and keeping those who will?

Here’s an example from the article. Royal Dutch Shell sources ideas for “business disruption” and wants to know which ideas to look into. There’s an app for that, apparently, written by a Silicon Valley start-up called…

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